Forex brokers are increasingly focused on standing out from the competition. Broad client appeal is the secret to this
Anna Kochkina, Director of Key Projects, InstaForex
1 Dec 2015
The foreign exchange market is a busy place, with most brokers offering broadly similar products. In this type of industry, the little touches can make all the difference in attracting and retaining clients. European CEO spoke to Anna Kochkina, Director of Key Projects at InstaForex, about the company’s strategy for differentiation and its plans for the future.
What services does InstaForex offer and how did the firm enter the market?
InstaForex specialises in providing services for trading in financial markets, especially in forex. The company started its activity in early 2007, with a focus on the fast-developing market of south-east Asia, and achieved its first triumph there. The second step was entering the markets of eastern Europe, and over the next few years we entered a new stage of growth when InstaForex brokerage services became available internationally. At the moment, InstaForex is a truly global brand with over 150 offices in more than 20 countries, and an acknowledged leader in its field with numerous industry and business awards. Good trading conditions, combined with 24/7 support, innovative trading tools and an attractive system of bonuses and promotions, make InstaForex the broker of choice for 2,000,000 traders all over the world.
What makes InstaForex stand out from other brokerage companies?
Trading in financial markets is an extremely complicated profession. Our aim is to provide a high-quality service which allows our clients to forget about the technical side of things and instead concentrate on making a profit. InstaForex has always been focused on innovations; we are constantly expanding the range of forex services and refining our existing ones. We communicate with our clients offline and online, and always pay attention to their feedback and opinions. All the services we create are adapted to traders’ needs and are designed to enhance their experience
Over recent years, InstaForex was among the first brokers to roll out PAMM accounts for fund management and investing; the ForexCopy system for copying successful trade deals; client software for binary options trading; the InstaWallet system for transfers between accounts; and many other forex services which simplify work in financial markets and open up new trading opportunities for our clients.
Who is your target audience?
InstaForex is suitable for a range of different people. We offer something valuable to every client, from novice traders to professionals.
We always support traders at our end, offering them 24/7 online support, a huge range of educational materials (including books, analytical reviews and video tutorials), and free access to software for testing out strategies (ForexTrainer) or automated technical analyses (Pattern Graphix and Autochartist). Many of our partners throughout the world present live educational courses in local languages in their offices.
What can Instaforex offer to professional traders?
Fundamentally, we offer a wide range of trading instruments, coupled with fast execution, reliable software, profitable trading conditions and a variety of bonuses, contests and other promotions.
Alongside more than 100 currency pairs, InstaForex clients can use contracts for difference on US shares, gold/silver and futures. Trading conditions include leverage from 1:1 to 1:1000, swap-free and cent accounts, no limits for deposits, a welcome bonus up to 250 percent, and more than 25 ways to replenish/withdraw funds, including the InstaForex MasterCard.
InstaForex clients can trade with the most popular platform in the industry – MetaTrader 4/5 for Windows, Android and iOS, or they can use our web terminal and make deals through their browser directly. What’s more, InstaForex offers all its clients the chance to take part in nine different contests, each with no risk and no entry fee. We give out cash prizes, premium cars (recent examples include a Porsche Cayman and a Jaguar F-Type), and a range of gadgets from Apple and Samsung.
What plans does InstaForex have for the next few years?
We plan to continue our work using the same winning formula that has proven so successful to this point. Furthermore, we intend to build an even stronger presence in the most important markets by opening new offices. We will also continue investing in the development of cutting-edge services that will give our clients the widest range of forex trading opportunities.